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The Role of Storytellers at SMBs
Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research. Read the full article at MarketingProfs
2026-04-08 16:00:00

How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more. Read the full article at MarketingProfs
2026-04-08 16:00:00

How AI Is Helping Enterprise Global Content Programs
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research. Read the full article at MarketingProfs
2026-04-07 16:00:00

The Core Leadership Skills Employers Prioritize [Infographic]
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey. Read the full article at MarketingProfs
2026-04-07 16:00:00

The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more. Read the full article at MarketingProfs
2026-04-07 16:00:00

AI Update, April 3, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, March 27. Stay in the know. Read the full article at MarketingProfs
2026-04-03 16:00:00

The Impact of a Glitchy Website [Infographic]
When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research. Read the full article at MarketingProfs
2026-04-02 16:00:00

Personalization at Scale: Balancing Marketing Automation and Authenticity
Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more. Read the full article at MarketingProfs
2026-04-02 16:00:00

The Impact of Reddit on B2B SaaS Search
Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research. Read the full article at MarketingProfs
2026-04-01 16:00:00

From Coverage to Conversion: Measuring PRï¿½s Impact on Pipeline and Revenue
PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more. Read the full article at MarketingProfs
2026-04-01 16:00:00

The Creator Landscape in 2026: Content, Monetization, and AI Trends
How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States. Read the full article at MarketingProfs
2026-03-31 16:00:00

The Work Email Habits of Professionals [Infographic]
This infographic explores the email habits of workers, including when they respond to messages and how they handle email while on vacation. Read the full article at MarketingProfs
2026-03-31 16:00:00

The Future Funnel: Conversion Is an Experience, Not a Button
B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more. Read the full article at MarketingProfs
2026-03-31 16:00:00

AI Update, March 27, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, March 20. Stay in the know. Read the full article at MarketingProfs
2026-03-27 15:00:00

The 10 Global Brands That Gained the Most Value Last Year [Infographic]
Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year. Read the full article at MarketingProfs
2026-03-26 15:00:00

How to Use Generative AI in High-Trust Industries Without Losing Trust
Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more. Read the full article at MarketingProfs
2026-03-26 15:00:00

The Personalization Maturity Gap: What Top Marketers Are Doing Differently in 2026
Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns. Read more. Read the full article at MarketingProfs
2026-03-26 15:00:00

The Pressure on Marketers to Adopt AI
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research. Read the full article at MarketingProfs
2026-03-25 15:00:00

Understanding the Human Side of B2B Decision-Making
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more. Read the full article at MarketingProfs
2026-03-25 15:00:00

The 'Big Seven' Platforms That Rule Desktop Web Search
Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States. Read the full article at MarketingProfs
2026-03-24 15:00:00

The 25 Coolest Brands With Teens [Infographic]
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research. Read the full article at MarketingProfs
2026-03-24 15:00:00

The Future Funnel: Winning Evaluation in an AI-Curated World
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more. Read the full article at MarketingProfs
2026-03-24 15:00:00

AI Update, March 20, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, March 13. Stay in the know. Read the full article at MarketingProfs
2026-03-20 15:00:00

The Cost of Irrelevant Marketing Messages [Infographic]
This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter across different channels. Read the full article at MarketingProfs
2026-03-19 15:00:00

Can AI Video Creation Democratize Video Advertising?
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Hereï¿½s how marketers should approach AI-powered video production. Read more. Read the full article at MarketingProfs
2026-03-19 15:00:00