Essential Digital Marketing Tools for 2024 [Infographic]
To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024. Read the full article at MarketingProfs
2024-05-02 16:00:00
Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality. Read the full article at MarketingProfs
2024-05-02 16:00:00
The Selling Styles B2B Buyers Prefer Most
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK. Read the full article at MarketingProfs
2024-05-01 16:00:00
The Power of Second Chances in B2B Marketing | Marketing Smarts Live Show
Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women. Read the full article at MarketingProfs
2024-05-01 16:00:00
Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more. Read the full article at MarketingProfs
2024-05-01 16:00:00
The Incredible Growth of AI-Related Terms in Media Reports
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research. Read the full article at MarketingProfs
2024-04-30 16:00:00
How B2B Marketing Leaders Are Brand-Building With Video [Infographic]
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn. Read the full article at MarketingProfs
2024-04-30 16:00:00
How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation
Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more. Read the full article at MarketingProfs
2024-04-30 16:00:00
AI Update, April 26, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
2024-04-26 16:00:00
The Benefits of Using AI in the Sales Process
Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details. Read the full article at MarketingProfs
2024-04-26 16:00:00
Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic]
How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each. Read the full article at MarketingProfs
2024-04-25 16:00:00
Tech Marketers Need to Rethink Automation
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion. Read the full article at MarketingProfs
2024-04-25 16:00:00
The Top Challenges Freelancers Face With Clients
What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers. Read the full article at MarketingProfs
2024-04-24 16:00:00
CTV Precision and the Power of ABM to Reach the Right B2B Audience | Marketing Smarts Live Show
This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness. Read the full article at MarketingProfs
2024-04-24 16:00:00
How Design Practices Enhance Your Marketing Strategy
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more. Read the full article at MarketingProfs
2024-04-24 16:00:00
The 7Cs of Social Media Marketing [Infographic]
What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion. Read the full article at MarketingProfs
2024-04-23 16:00:00
Top Hurdles B2B Buyers Face in Online Purchasing
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research. Read the full article at MarketingProfs
2024-04-23 16:00:00
Personalization: The Secret Weapon B2B Companies Are Not Using
Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more. Read the full article at MarketingProfs
2024-04-23 16:00:00
AI Update, April 19, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
2024-04-19 16:00:00
How US Small Business Owners Feel About a TikTok Ban [Infographic]
Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey. Read the full article at MarketingProfs
2024-04-18 16:00:00
Four Questions to Help You Balance Content Volume and Relevance
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions. Read the full article at MarketingProfs
2024-04-18 16:00:00
Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States. Read the full article at MarketingProfs
2024-04-17 16:00:00
How B2B Marketers Can Create Human-Like Interactions in a Digital World | Marketing Smarts Live Show
This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts. Read the full article at MarketingProfs
2024-04-17 16:00:00
How AI Search Will Change Your Content Strategy
Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more. Read the full article at MarketingProfs
2024-04-17 16:00:00
Manager Survey: Will AI Replace Employees and Lower Salaries?
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions. Read the full article at MarketingProfs
2024-04-16 16:00:00